What is Keyword Research

If we take a look at the process of marketing and product creation, then you know that market researchers for years have firstly done their research, found a ‘gap’ (or niche) in the market and then created a product. All too often, websites are created without any market research what so ever.

For any new website, whether for a new online business or an existing bricks and mortar business, at least some keyword research (the market research) needs to be completed before a website is even started to be designed. By doing this keyword research, you give your website the best chance of visitors coming to your website via natural search engine search results (which are free!). Your website then needs to designed to be able to convey the right information to these visitors on your website and then to be able to “capture” somehow their information.

Lets take the example of a local lawn mowing business. The owner decides that he wants a website. Is it for vanity to say “hey look at my new website” or is to attract new customers in his local area? Hopefully it’s the later. If it is just for vanity, and to just “throw up” any old site with his contact details, then he should find the cheapest designer and website hosting he can. If it is to seriously attract new customers, then a little bit of research needs to be done first so that a website can be designed and launched with the best shot at attracting those new customers.

How? By doing keyword research. What is keyword research? Keyword research is simply that…researching keywords. What are keywords? These are the words (or phrases) that potential customers type into a search engine (such as Google) to find information. The results are displayed, then these customers click on a result and visit the website. It costs the website owner nothing for this to happen…except for the initial research and website design.

In my next article, I am going to show you exactly how to do keyword research simply and effectively. You do not need any special tools, software or anything. It’s completely free and very simple to do.

Remeber, before eOZhost.com does any website design, we ALWAYS do keyword research for our clients sites. We partner with all our clients to give their websites every chance of success! Click here for more information on our FREE website design service